Clicks, not customers
Broad keywords bring in students, job seekers and home users looking for free fixes. The budget goes, and the pipeline doesn't move.
Google Ads for UK B2B IT providers
More qualified pipeline.
Less wasted ad spend.
We build and run Google Ads for MSPs, cybersecurity, cloud and SaaS companies, with tracking that follows each lead all the way to your CRM. You pay to reach IT decision-makers, not job seekers and students.
- No long-term contracts
- You own your ad account
- UK-based
Monthly pipeline report
Sample report
Qualified leadsSQLs
Cost per SQL£ / SQL
Pipeline value£ in CRM
- Search: "managed IT services london"Booked call
- Search: "cyber essentials consultant"SQL
- Search: "free it support jobs"Blocked
Built exclusively for
- Managed service providers
- Cybersecurity
- Cloud & hosting
- B2B SaaS
- IT consultancies
- Telecoms & VoIP
The problem
You're ready to grow. Your Google Ads aren't.
Most IT providers we speak to have tried Google Ads, or had an agency run them, and seen the same three things go wrong.
Generalist agencies
An agency that also runs ads for dentists and plumbers won't know the difference between an MSP buyer and a break-fix enquiry.
No line of sight to revenue
"Conversions" are form fills nobody follows up. Without CRM tracking, you can't tell which campaigns actually make you money.
How we help
The Pipeline Engine
One specialist channel, done properly. Every part of your Google Ads is built around one goal: sales-qualified conversations with IT buyers.
Search campaigns
High-intent keyword strategy built around how IT buyers search, with aggressive negative keyword lists to block junk traffic from day one.
Performance Max, done safely
Only used where it makes sense for B2B, with first-party data signals and brand exclusions so it doesn't spend your budget on low-quality placements.
YouTube & Demand Gen
Reach decision-makers before they search. Video and Demand Gen campaigns targeted with custom segments built around your competitors and buyers.
Remarketing
B2B sales cycles are long. We stay in front of visitors who read your pricing, services and case study pages until they're ready to talk.
Conversion tracking & CRM
GA4, enhanced conversions and offline conversion imports from HubSpot, Pipedrive or Salesforce, so Google optimises for real opportunities.
Landing pages & CRO
Dedicated landing pages written for IT buyers and tested continuously. More of your traffic turns into booked calls, not bounces.
Reporting & tracking
See every lead.
Know every pound.
No vanity metrics. Each month you see exactly what your spend produced in your pipeline, explained in plain English.
- Live dashboard with spend, leads and cost per SQL, updated daily.
- Lead-level tracking that shows exactly which keyword and ad produced each enquiry.
- Monthly review call covering what we changed, why, and what's next.
- Search term transparency, so you see every search your ads appeared for.
Lead journey
Example
-
Day 1
Clicks your ad
-
Day 1
Requests a quote
-
Day 3
Qualified by your team
-
Day 8
Opportunity created
-
Day 34
Closed won
How it works
From first call to qualified leads, in five clear steps
No mystery and no lock-in. You'll always know what we're doing and why.
-
01
Free Google Ads audit
We review your account, tracking and landing pages, and show you where budget is leaking. It's yours to keep, whatever you decide.
-
02
Strategy call
We learn your services, ideal customer, deal size and sales process, then agree targets based on cost per qualified lead.
-
03
Build & tracking setup
Campaign structure, ad copy, negative keywords, landing pages and CRM-connected conversion tracking, all signed off by you.
-
04
Launch & optimise
We go live and manage the account weekly: search terms, bids, ad tests and budget moved towards what produces pipeline.
-
05
Report & scale
Monthly reporting and review calls. Once cost per SQL is where we want it, we scale spend with confidence.
Who we help
Built for B2B IT. Nothing else.
We only work with technology companies selling to other businesses, so we already know your buyers, your jargon and your sales cycle.
Managed service providers
Win contracts with local SMEs who've outgrown break-fix support.
Cybersecurity
Reach buyers searching for pen testing, SOC, Cyber Essentials and compliance.
Cloud & hosting
Generate migration and Microsoft 365, Azure and AWS project enquiries.
B2B SaaS
Drive demo requests and trials from the companies that match your ICP.
IT consultancies
Fill the pipeline for high-value projects and strategic advisory work.
Telecoms & VoIP
Capture businesses switching phone systems, connectivity and unified comms.
Why Vyara Digital
A specialist partner, not another agency retainer
Laser-focused
One platform, one industry. Google Ads for B2B IT is all we do, so every hour goes into getting it right for you.
Senior hands-on
You work directly with the person running your account. Nothing gets passed to a junior or outsourced.
You own everything
Your ad account, data, landing pages and tracking stay yours. If we part ways, you keep it all.
Rolling monthly terms
No 12-month lock-ins. We keep your business by producing results, not by contract.
Founding client programme
We're taking on a small number of founding clients
As a new agency, we're working closely with our first IT partners to build our case studies together. Founding clients get preferential rates and extra senior time while we prove the results.
FAQ
Questions IT providers ask us
What's included in the free audit?
We review your account structure, keywords and search terms, conversion tracking, budget allocation and landing pages. You get a written summary of what's wasting spend and what we'd change first. If you're not running ads yet, we'll assess the opportunity in your market instead.
How much should we spend on Google Ads?
It depends on your service area, competition and deal size. We'll recommend a starting budget during the audit, based on realistic cost-per-click data for your keywords, and scale only once lead quality is proven.
How quickly will we see results?
Leads usually start arriving within the first few weeks of launch. The first 60–90 days are about collecting data and refining. Because B2B IT sales cycles are long, we track pipeline and revenue over time, not just this week's form fills.
Do you lock us into a contract?
No. We work on rolling monthly terms with a short notice period. Your ad account and data always belong to you.
Do you only do Google Ads?
Yes, and that's deliberate. Specialising in one platform for one industry means deeper expertise and better results than a generalist agency spreading itself across every channel.
Can you work with our CRM?
Yes. We connect Google Ads to HubSpot, Pipedrive, Salesforce and most other CRMs, so Google learns which leads became real opportunities and optimises towards them.
Free Google Ads audit
Find out where your ad budget is leaking
Tell us a little about your business. We'll review your account and send you a clear, no-obligation action plan.
What you'll get
- A wasted-spend review of your search terms and keywords
- A conversion tracking and CRM health check
- Landing page feedback written for IT buyers
- Your top 5 quick wins, ranked by impact